I aspire to conceive and craft smart, impactful content that gives voice to design, informs and inspires people, and shapes brands.

CONTENT MARKETING/CRM/B2B/DIGITAL

Brand narrator, storyteller, science distiller and copy editor across omni-channel platforms including scripts, digital, broadcast, social activations, retail and brand guidelines.

FREELANCE CLIENTS

Holt Renfrew, Deciem (The Abnormal Beauty Company), Sweet Kick, Sobey’s, Ozery’s Pita Break, Toronto.com

DECIEM, THE ABNORMAL BEAUTY COMPANY- Sr. Writer and Editor, Global

July 2024 to Present

Conceptualize and craft copy, guidelines and global narrative for NIOD, The Ordinary, LOoPHA, Avestan and Deciem brands. Whether a snappy headline or a deep-dive into science and ingredients, an agile approach makes work engaging across digital, retail, OOH, paid media and social platforms. From flagship stores to a recent Sephora launch, each brand requires a strategic, curated voice that I strive to maintain. Daily collaboration with designers, packaging, and videographers creates a cohesive story and tone. Vetting content with scientists and regulatory teams ensures complex clinical results and product data is comprehensible. Precise but always a bit weird, the work is authentically human, accessible and consistently outperforms its projected targets.

KLICK HEALTH INC. —Group Copy Supervisor

October 2016 to July 2024

Develop and hone omni-channel content for consumers and health care practitioners across a diverse medical portfolio including Allergan, Merck vaccines, oncology, Atrium Innovations & Genomics, and Incyte Dermatology. Strive to offer consumers greater insight and deeper understanding of medical treatments and how to integrate them into daily life. Content often has to be adapted from medical jargon into clear consumer-friendly language that is compelling, compassionate and accurate. Responsibilities include research, copywriting and referencing scientific and medical journals prior to regulatory and FDA review. Each day brings a greater understanding of prescription drug manufacturing, branding, labelling and usage. Daily production touchpoints include briefing, casting, VO direction, wardrobe, and collaborating with sound houses and edit suites.

Most recently, my team’s pitch creative was awarded Incyte’s eczema and vitiligo portfolios. In addition, my TV work on Gardasil 9 oncology won a Cannes Lion.

THE MARKETING STORE WORLDWIDE—Copywriter

July 2009 to March 2015

Ideate and implement creative ad campaigns for Nissan North America, Infiniti, McDonalds and Transitions Lenses. Craft headlines and body copy targeted to a specific audience that adhere to brand tonality and fit within packaging parameters and budgets. Platforms include client pitches, print, direct mail, CRM, and digital channels. Assist with communication strategy, campaign content planning and execution of final creative product. Collaborate with studio designers, art directors, information architects, UX and print production teams, and present creative work to national clientele on a daily basis. Duties include the review of French, English and legal translations. Serve as a resource and mentor to Junior Copywriters.

TBWA\TORONTO—Copywriter

August 2006 to February 2009

Conceptualize and create enticing, impactful direct mail packaging and media arts deliverables for consumers, retailers and B2B targets. Experience includes multi-tiered Customer Relationship Management programs retail branding for Sears, interactive health programs for Lipitor, national store events for NIVEA and various business-to-business promotional materials for Petro-Canada.

AWARDS

2023 MM+M Award: GOLD

2023 David Ogilvy Award: GOLD

2019 Best Unbranded Campaign, PM360 Awards Best Unbranded Campaign

Client: Merck

EDUCATION

Humber College, Diploma, Advertising Media Copywriting September

2003-April 2004

University of Calgary, Bachelor of Arts, Communications

January 1998-April 2002

INTERESTS

Painting, interior décor, rug and textile design, cooking, skin care and self-care, yoga, travel.

LINKS

www.adriennejackson.work

www.crushworks.ca

ookies.ca